What is the best time to post on Instagram? Have a good interest rate or engagement on Instagram is the greatest wish of any network professional social and brands.
Many know that there are numerous factors that influence the performance of a publication, and one of them is the publication schedule.
But then, How do you know what are the best times to schedule publications on Instagram in 2023?
Answering this question is not an easy task, since Instagram has never officially ruled on it.
However, there are techniques and ways to understand how the right schedule can make your posts have more interactions, which, in turn, makes your profile more relevant.
We have gathered the best techniques to find out the best publication times on Instagram and increase the engagement of your publications …
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How to define the best times to publish on Instagram?
Although there is no official information from the platform, several experts have published lists indicating the best hours.
When you decide manage a profile on Instagram, it is important to know that the best schedule will depend solely and exclusively on your fan base.
You need to understand their behaviors, activity patterns, and how they interact. So you will know what is the ideal time to have more engagement on Instagram and take advantage of the timing in marketing.
It all starts with understanding who your Instagram audience is
To know the best time to publish content, it is essential to know your person’s behavior on the social network.
For example, one factor you should discover is what are the times when person usually access to Instagram.
If the person is a 17-year-old student, they are most likely hyperconnected, rest or break times will be those where you will spend the most time online.
On the other hand, if it is a person who works in a factory for 8 hours a day, you can only enter the application when you return from work, between 6 p.m. m. and 8 p. m.
For this reason, it is important to put yourself in the person’s place and understand how they behave when use the social networks.
When creating the ideal person for your product or service, always think about when you will be in contact with the content that is being produced, either on Instagram or on other social networks.
This information is super important to identify the ideal time to publish on social networks and make your brand present in the minds of your potential customers.
>> You may want to read more about: How to create an Instagram account for Sales Business
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What is the best time to post on Instagram?
In addition to knowing well who your audience is and where they are, the time has come to really decide when is the best time to publish your content.
To do this, you must take into account the following aspects that can be decisive in delivering your content and capturing the interest of the audience with the:
Pay attention to business hours:
Business hours are generally the period when businesses and service establishments provide customer service.
Usually, is between 9 a.m. m. and 6 p. m, from Monday to Saturday for the capitals and metropolitan regions. However, this may vary somewhat depending on each country.
Why posting during business hours is not a good idea?
It is common that people interact less with Instagram and Stories feed content during this time because they are working. In that sense, it is more efficient to post between the hours that include the lunch break, from 11 a.m. m. at 2 p. m.
How to discover the best times to publish on Instagram?
There are several ways to predict the best time to post on Instagram. None of them is final, but they can help a lot to get more interest and commitment from the public with your posts.
Let’s see some of the options available:
Use Instagram information for companies
The best way to find out the times when your Instagram posts may have the most interactions is to use the information available for company profiles on Instagram.
With your Instagram account for companies, you will have access tomain metrics: scope, impressions, visualizations, clicks on the website and followers.
You can also access demographic data such as: age range, location, the days when your followers are most active and, most importantly, the times when they interact most with your account.
How to view Instagram Insights information?
To access Instagram Insights on your cell phone, follow these steps:
one. Login to the business profile and click on the icon with three horizontal lines available in the upper right corner.
2. Then click Statistics (graphic icon with three horizontal bars);
3. Click on the option Audience.
In Followers, click on Hours to see those in which your audience interacts more with your publications.
Do your own tests
You can also take your own tests to find out the best times to post on Instagram. It is important to remember that this process takes longer and can take weeks or months to complete.
However, it is the most genuine way to find information that can be compared to generate valuable data, as well as allowing you to document your growth strategy on Instagram.
With a spreadsheet, record the week, the day of the week, and the times you post.
Also, reserve a space to document the format of the content (photo, video, carousel, GIF and others) and the number of Likes, comments, saved and shared files.
Don’t forget to reserve space for general observations of issues that may have interfered with the interaction.
Examples: publication was made in a commemorative date, a different resource was used to create the image or the caption, etc. This information is essential to make a real analysis of the data to be obtained.
Also, this is very important to quickly realize why your profile has been sanctioned, in case of ashadowban.
>> Also read:How to Turn your visitors into clients with RD Station for Ecommerce
Use tools and applications
There are a variety of tools and free and paid software that can help analyze the best schedule to post on Instagram. One of them is UNUM.
This free application is available for Android and iOS and has a functionality called Best time to post.
With it, it is possible to check at what times of the week the publications had peaks of interactions, which will allow you to predict the best times for future publications.
Spend time and plan
As you can see, the best times to publish on Instagram are not final, just as there is no perfect recipe to get more engagement from your audience.
Ideally, make use of your own Instagram data, test, and use resources from other tools.
In this way, you can compare all this information and identify an ideal pattern to perform well on Instagram.
Once these patterns are identified, it is important to spend time planning the content. Experiment with images, content types, and even subtitles for better performance.
Use a programming tool to publish at the best times for your Account
And to save time, it is essential to use a tool to program posts on Instagram. Look at some of the advantages offered by the use of this type of platform:
- Increased productivity.
- Organization of the publication calendar.
- Process control and security.
- Guarantee of the frequency of publications.
- Higher interest rate.
- Consistency in data and better analysis.
You can create and schedule posts for Instagram, Facebook, LinkedIn, and Twitter in seconds with RD Station! It is very simple and you can do it simultaneously and safely. Just try our CRM here.
With the integrations of RD Stationyou can manage your content strategy and track the metrics of each post made through the platform. Just create the content of a publication once and schedule the publication with the feature Publications on Social Networks.
The more strategic you are with the content you share on social networks, the more likely you are that your accounts will grow. And in turn, there will be a greater chance that you will be able to send that traffic to your website.
It’s important to know what the best times are to post on Instagram and other platforms, but it’s even better to transform that interaction into sales!
So do you want to bring your social media strategies together in one place?
What does the Market indicate?
Until now, we have seen that the best way to find the ideal times to publish on Instagram is to observe your results and analyze your performance through tests.
But beyond that, too It is important to analyze which days and times give the best results for your market or performance segment.
To help you identify the best days and time intervals for posting, the team of Sprout revealed a study about the best times to publish on Instagram.
They are segmented by area of action, according to the analysis of the publications of the more than 30 thousand clients of the platform, who are in various markets.
Let’s know some of these results so you can understand if your audience follows this same pattern of behavior.
Summary of the best days and times to publish on Instagram according to 2022
According to the study published by Sprout, The best days to post on Instagram in 2023 are Tuesdays and Wednesdays.
Although there are opportunities at different times of the week, these days most of the interest in the social network is concentrated.
When it comes to schedules, Sprout has more specific suggestions. These are:
- Monday at 11 a.m. m.
- Tuesday and Wednesday from 10 a.m. m. at 2 p. m.
- Thursday and Friday from 10 a.m. m. at 12 p. m.
On the other hand, you should also consider that there are hours during the weekend in which an interesting interest is presented.
However, it must be considered that the survey indicates that Sunday is the day with the worst results in data collection.
Does that mean you should rest? The answer remains the same: look what your profile data says!
The best days and times for the Technology segment
Next, we are going to separate the analysis by segments, starting with presenting what works best for the technology segment.
For this market, the Instagram publications that stand out the most in terms of interest in 2023 are made on Wednesdays at 8 a.m. m. and on Fridays at 10 a.m. m.
In addition to these days, Saturday is also considered a good option for publications.
The best days and times for the Education segment
Regarding the area of education and courses, the data showed that the best time to get comments and clicks is at 10 a.m. m. Tuesday.
Sprout also says that Wednesdays and Fridays are good days to post on Instagram if you have a company within this segment.
Also note in the graph that Tuesday’s greatest interest extends during the afternoon. That way, there are more options to take advantage of this day and interact with your followers.
The best days and hours for the restaurant segment
Knowing the best times to publish on Instagram has become vital for the restaurant segment.
The beautiful images and videos of the dishes help to awaken the appetite —through the vision — of the followers. This feature was further strengthened with increased food deliveries or deliversies.
In the studio, interest soars from 10 am on Wednesday. Apparently, that’s the time people start looking for lunch options.
In general, interactions with publications also increase other days in the hours prior to noon.
The best days and times for the Health segment
With the Covid-19 pandemic, the presence of health-oriented Instagram profiles grew greatly.
There is a wide variety that includes both applications dedicated to mental health, as well as autonomous professionals looking for patients in the most diverse specialties.
Sprout evaluated the best hours to publish on Instagram for this segment and stood out 7 in the morning on Thursday.
In addition, he points out that Tuesdays and Fridays are good days to win the interest of your followers.
To see the best times to publish on Instagram for another segment that we have not included here, just access the Sprout publication (in English).
Digital Marketing Course with Inbound methodology
Make your clients come to you! With this methodology, the client is the one who is looking for you, you accompany their purchase process and you sell building relationships and trust.Position / PositionMarketing AnalystMarketing Manager / CoordinatorSales Manager / CoordinatorMarketing DirectorSales DirectorDirector Other AreasPartner / CEOOther chargesStudentArea in which the company operatesConsulting and trainingE-commerceEducationEngineering and industry in generalEventsFinancial, judicial and related servicesGovernment and public bodiesHardware and electronic itemsReal estateMediaNGOsHealth and aestheticsGeneral servicesServices in RH and CoachingSoftware and CloudTelecommunicationsTourism and leisureMarketing and Advertising AgencyRetailNumber of employeesone2-34-1011-5051-200More than 200I want to start now!
Frequent questions
What is the best time to post on Instagram?
The best hours to publish on Instagram are: Monday at 11 a.m. m .; Tuesday and Wednesday from 10 a.m. m. at 2 p. m .; and Thursday and Friday from 10 a.m. m. at noon.
What is the best day to post on Instagram?
The best days to post on Instagram are Tuesdays and Wednesdays.
You may also want to read.. “how to turn your visitors into clients“
What is the worst day to post on Instagram?
The day Instagram users interact less with company profiles is Sunday.
Mohsin Farooq – Founder & Chief Editor
The visionary behind WebNetworking, Mohsin has over 10 years of experience in digital media. As the Editor-in-Chief, he oversees content quality and editorial standards across the site. With more than 260,000+ articles published under his leadership, he ensures the platform stays accurate, accessible, and SEO-compliant.
