How to use social media to promote your business

Find out how to strategically use social media to improve the visibility of your business and achieve success in the digital world

The use of social networks has become a fundamental element for the success of a brand, entering them is very simple and possibly promoting a business is also simple. But … do you know how to do it?

In this reading you will discover it! 

In addition, you will know the importance of the use of these channels, their benefits, affectations and how they can imply in the world of marketing and sales. 

How to use social media to promote your business Let’s start!

What is the use of social networks in today’s world?

As we have seen in other spaces, these digital platforms are part of the day-to-day life of society, of companies, of the world. It is inevitable not to use them, and this is why sometimes we do not know the 100% its operation or its benefits. 

These channels have evolved in such a way that they not only affect personal connections, but also the way to position a brand. 

The social networks They mean a lot to fields like communication, culture and business.

Below we will mention several elements of use of social networks today: 

• Communication: They facilitate the connection between contacts in the world, its great magic of being one of the main channels of communication today. Elements like video calls, chats, and email have broken barriers and distances. 
• Information and entertainment source: Most people use social networks as their main source of news, visual and creative content. For example, Facebook and Twitter have become important channels for broadcasting events in real time. 
• Learning: These platforms are also used as online educational resources, the favorite for this use is the YouTube digital platform.
• Networking: This ability is potentiated with the use of social networks such as LinkedIn, in order to expand the network of professional contacts. 
• Marketing and sales: our favorite!  Companies use social networks to promote their campaigns and sell their products / services. And of course, reaching a wider audience is your main purpose in resorting to these tools.

Advice: to have success on social media you must have a strategy of content marketing, a social media plan and above all quality and consistency in the process. With this you guarantee excellent results. 

Social networks have great influence in today’s world, from personal communication to the success of a company, since its versatility and scope make them part of the daily life of users. 

Instagram guide for business

Explore to the fullest the potential of the social network to generate more results and sales in your company.Position / PositionMarketing AnalystMarketing Manager / CoordinatorSales Manager / CoordinatorMarketing DirectorSales DirectorDirector Other AreasPartner / CEOOther chargesStudentArea in which the company operatesConsulting and trainingE-commerceEducationEngineering and industry in generalEventsFinancial, judicial and related servicesGovernment and public bodiesHardware and electronic itemsReal estateMediaNGOsHealth and aestheticsGeneral servicesServices in RH and CoachingSoftware and CloudTelecommunicationsTourism and leisureMarketing and Advertising AgencyRetailNumber of employeesone2-34-1011-5051-200More than 200Access now

Benefits of the good use of Social Networks

Social networks are so relevant and popular that you have to know how to put them to good use, be it from the field of business, lifestyle or people’s well-being.  

So the good use of these digital tools can bring benefits for both people and companies.

Let’s see how …  

The most successful benefits for brands: 

Identify new business opportunities. 

Position the brand and attract traffic to the web.

Generate leads and sales. 

Instantly feed back the customer experience. 

Build online communities.

Social networks are an effective platform to promote campaigns, products and reach a wider audience. 

According to the report of IAB Spain on social networks 2023: “94% of users follow brands on social networks and 39% have purchased products or services through these platforms. ”

So these are of great benefit to companies. Don’t forget to include them in your marketing strategy. 

The most successful benefits for people: 

Positive experiences with loved ones.

Provides the possibility of being informed at any time. 

They allow fun, learning and relating. 

Form communities of interest.

Get a job or strengthen online face-to-face. 

When you make good use of social networks you get a positive impact, that’s why it’s important know its advantages and know how to take advantage of them. 

How does the misuse of social networks affect Marketing and Sales?

From an art perspective, if you mix oil (which is oil) with acrylic (which is water), you are going to have the wrong result: an incompatible mix. 

Well, it is the same with the misuse of social networks, if you combine them with inappropriate practices, the effect will be detrimental.

Main effects: 

• Bad user experience: one of the reasons why a brand’s reputation is affected and drives potential customers away. In addition, it can cause a loss of confidence towards the company. Here a crisis manual and the role of Community Manager to handle the situation.
• Fake News: spreading bad news can end a mark in seconds. The number of users who share that information will generate a snowball within these platforms.

According to the documentary «Netflix’s Social Media Dilemma », we recommend that you see it, it indicates that fake news spreads so fast that users feel «paranoia » and share it as many times they can.

• Excessive content: post content at all times or irrelevant can lead the audience to disconnect from the brand, have a disinterest that can directly affect the content marketing strategy. 
• Privacy volneration: By collecting so much information from customers, the protection and use of these cannot go unnoticed, as it can generate legal repercussions against the brand, leading to costly legal problems.  

These negative effects can be a strong impact on a company’s marketing and sales strategies.

The main thing is that communication with your clients is effective through social networks.

On a positive note, some companies have taken the importance of using social media seriously. For example, the financial sector, which since the pandemic has the purpose of informing and educating the audience in cybersecurity and digital threats that exist. 

It is essential to recognize that the inappropriate use of social networks is a complex issue, since it must first be recognized that there is a lack of control that generates negative effects. 

Recommendations for good use

Despite the great benefits and advantages of social networks, it is also useful to have some recommendations on the radar for its good use:

Recommendations for personal profiles

• Avoid supplying sensitive personal data. If you do not fully trust the security of the profile to which you are going to send this type of information, it is better that you abstain, this will avoid extortion and theft. 
• Avoid accepting friend requests from people you don’t know. 
• Carefully read the privacy conditions and configuration of each social network. 
• Exposure to social networks and their rapid access has led to the misuse of these platforms, for this reason, experts advise setting limits on their consumption.
• Doing other activities would be ideal to limit the use of social networks. What activities do I mean? Read a book, go out with friends and share with family.

Recommendations for business profiles

• Publishing photos of clients or partners without their permission could have negative consequences. Always request authorization.
• There are too many companies and brands creating content, making “noise ” The ideal here, for your choice, is to enhance the online content marketing strategy. 
• Promote the good use of social networks from the beginning, being a benchmark for the credibility of your service or product, you will reflect that responsible action and you can be the inspiration of other SMEs.
• The brand must have parameters of corporate responsibility in the use of social networks, such as the regulation of content saturation. Sure, all companies will want to sell as a place on social networks, but you shouldn’t lose your ethics.  
• Being channels so public, Criminals can take advantage to steal confidential company information or data, so if the network allows it, try to limit access to your profile or use the two-step authentication option. 
• Be very aware of what type of content you are going to share, that does not affect anyone. 

Instagram guide for business

Explore to the fullest the potential of the social network to generate more results and sales in your company.Position / PositionMarketing AnalystMarketing Manager / CoordinatorSales Manager / CoordinatorMarketing DirectorSales DirectorDirector Other AreasPartner / CEOOther chargesStudentArea in which the company operatesConsulting and trainingE-commerceEducationEngineering and industry in generalEventsFinancial, judicial and related servicesGovernment and public bodiesHardware and electronic itemsReal estateMediaNGOsHealth and aestheticsGeneral servicesServices in RH and CoachingSoftware and CloudTelecommunicationsTourism and leisureMarketing and Advertising AgencyRetailNumber of employeesone2-34-1011-5051-200More than 200Access now

Marketing Actions for the responsible use of Networks

Social media is not only digital platforms, but also powerful marketing tools that can highlight a brand.

On the impact it has, these are the actions to take into account: 

• Choosing the best social networks for the company and aligned to the marketing strategy will be a responsible action. 
• The success of brands on social networks will depend exclusively on the management of crisis situations, a crisis manual you could use it in this case.
• Internally, with your team, be sure to promote clear policies for the use of these platforms. 
• When creating and disseminating content, previously verify its authenticity in order to avoid the spread of false news. 
• Cybersecurity is being part of companies, this in order to have secure digital environments for their clients. The creation of campaigns for responsible use are booming, you can see it in your social media plan. 

There are different actions that you can contemplate in the use of social networks, the essential thing is that “you put on 10 ” and prioritize this issue in your professional, work and personal life.  

To finish we want to share this phrase of the American businessman, Grant Cardone by explaining its fourth pillar, communication, for companies to succeed: “Most of my income comes in organic because I know how to communicate. ”

You may also want to read.. “How to take care of your company’s social media management“

Great, right? Everything you can honestly and securely communicate on digital platforms will be profit and momentum to bring your business to success. 

See you soon!