How to Turn your visitors into clients with RD Station for Ecommerce

Create automation flows based on the behavior of your visitors and have the autonomy to create multi-channel strategies by sending personalized WhatsApp emails and messages, all with the support you need at RD Station.

The new features that we have arranged for you will allow you to create multi-channel strategies in a simple way, keeping your clients committed and increasing the income of your electronic commerce. How to Turn your visitors into clients?

Important! The functions you will know in this Blog are in development for the specific Ecommerce market with Shopify, so they are not enabled for all RD Station accounts and may change.

Do you still have doubts about the importance of investing in a constant day of relationship and how this can contribute to the growth of your electronic commerce?

I bet you already know about the importance of that increase visibility and awareness of your brand. 

But did you know that being present during the purchase process of your potential customers is also very important? 

Specific communications, promotional content, the use of discount coupons or high media investments are actions that give results, but in the long term they can saturate your potential customer base and will not be efficient for your Company.

So we introduce you a new way to market, which will attract valuable customers to your company and that will have a positive impact on the goals and objectives of your e-commerce. Be an agent of change, stop being held hostage by outsourced payment methods or aggressive paid media auctions. 

The secret is to invest in a direct relationship with your contact base, attract your visitors and make them clients.

But do you know how to do it?

With a relationship tour, you allow your brand to be present at all stages of the purchase process, from discovery of need to after-sales. It’s about attraction marketing or inbound marketing, which enables brands to establish authority and trust with their target audience, which in turn leads to stronger and more lasting relationships.

How can RD Station help in your Ecommerce?

We know that most e-commerce companies have similar marketing challenges, such as: converting abandoned carts, increasing conversion rates, increasing the lead base, promoting repurchase, and reducing investment in means of payment. Probably one or all of these challenges are part of your ecommerce, right?

Based on this, we develop features that will enable you to meet your e-commerce sales goals by building relationships with your visitors, leads, and customers:

– Segmentation solutions, with more assertive campaigns, using criteria such as an abandoned cart; 

– Measurement of results, understanding the contribution that marketing campaigns have in income generation; 

– Brand Authority, becoming relevant to the market by providing interesting and optimized content; 

– Automation flows, combined with assertive segmentation, which convert 5 times more than sporadic email marketing campaigns.

RD Station details for Ecommerce

New Menu

A more intuitive menu focused on the daily needs of electronic commerce. The goal is to make your interaction with the platform easy and simple, leaving the main functions on the menu, without the hassle of «search ».

– Contact tab: here you can access and manage your potential customer base;

– Generate leads: you start creating marketing campaigns, with the aim of generating new contacts;

– Campaigns: with the potential clients created, in the campaigns the objective will be to maintain the relationship;

– Products: here you can access your products and, when integrated with Shopify, upload other new items;

– Reports: allows you to generate reports, measure results and analyze your marketing strategy.

 NEW TABLER 

When you enter the RD Station e-commerce marketing platform (beta version), the first screen that will appear will be the new e-commerce panel, where you can see the main metrics of the business: total income, income generated with RD Station (which are the actions created and executed within the platform), total orders and average ticket. 

PRODUCT CATALOG 

If you have your shop in Shopify, with this functionality you can synchronize your product catalog in RD Station for Marketing at Ecommerce. This new function allows you to add your products, simply and quickly, within email marketing campaigns. 

 AMAIL MARKETING PRODUCTS

To complement the new product catalog, it is now possible to easily add products to email marketing campaigns. 

NEW SEGMENT EVENTS

Integration events were published and updated:

With Shopify: order placed, order paid, order canceled, order reimbursed, order sent, order sent, order delivered, payment process started and cart abandoned

In addition, after selecting the event, it is also possible to apply different filters such as: date, number of items, city, total amount, etc.

What will be possible to do?

Send communications, such as an email, to recover potential customers when there is an abandoned cart or to suggest a complementary product to the one purchased. Of course, you can automate this whole process, through flows that also get richer and more assertive with these new events.

SHOPIFY LABELS

The segmentation of marketing campaigns is essential to achieve a greater return on investment. By targeting your messages to specific groups of people who are more likely to be interested in your products or services, you increase the chances of conversion. 

If you have Shopify integration with RD Station for MarketingAll created segmentations, as long as they are properly labeled, will migrate to RD Station, which means you can create much more specific and assertive campaigns.

Next steps …

A spoiler of what we are going to have in RD Station for Marketing in electronic commerce:

• Loading the product catalog using xml;
• New email templates, landing pages, and pop-ups;
• Automation flows previously prepared;

So, did you like the news we have at Ecommerce? 

We want you to rethink the way of marketing with your Ecommerce. So RD Station Marketing for eCommerce comes up with the purpose of showing you new ways in digital marketing so you can meet your sales goals, transform visitors into customers, convert more, increase repeated purchases, and have a profitable and efficient operation. long-term. Go beyond the means of payment.

It is still pending, as we will publish a series of novelties focused on this segment. Stay on the lookout for our Blog.

You may also want to read.. “What is the average bounce rate for a company“

Important: RD Station for Marketing at Ecommerce is in beta in Pro plans. Remember that we are constantly evolving and the availability of resources can change.

Until next time!