How do I do SEO for my business?

Applying SEO to your business is a powerful way to get good results and greater visibility, without investing large sums of money to position yourself

SEO (search engine optimization) is a powerful way to get good results and greater visibility.

There are different ways to do SEO within your inbound marketing and different aspects that you have to attend to achieve the results you expect; however the greatest work you must do in your content marketing.

You will need to take the details into account and focus so that everything you do is aligned coherently with the objective of positioning yourself… How do I do SEO for my business?

Another key point is the user experience. This is Google’s priority and, therefore, it must also be yours if you want a good organic positioning.

In order to have an effective SEO, it will be essential that you keep 24/7 in mind your users and that target audience you want to reach. Your content strategy must be designed and developed in order to offer them value and a positive experience with your brand.

Let’s start from the basics you need to know to make a good SEO in your business, to the details that will require more of your time and dedication, but that we assure you will help you achieve your goals.

28 tips to boost your website on Google

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How to start SEOing in your business?

one. Learn about basic concepts and tools

To do things well it is important to have the correct information or the advice of experts on the subject. If you want to do your SEO at home with your team, it is essential that you spend time knowing what you are going to need.

Currently, there is a lot of information on this on the Internet. However, if you don’t have any SEO experience, it’s key that you start at the beginning and get familiar with the basics and tools you can use to carry out your strategy and measure results first.

There are many acronyms that you should know, what are the basic functions and what tools will be really useful for your business. Also note that some are paid, but there are also many free and some are always more effective than others.

Two of the terms that you will read the most, surely, are the SEO on page and off page, which refer to what happens inside and outside your page.

With SEO on page you will take care of the content that you publish and how well your website is programmed. In the case of the Off page it is more a work of alliances to get links from other sites to your own website.

2. Develop your goals

Once you are familiar with the basic SEO concepts and tools, you will be able to develop objectives that are achievable through these optimizations and that lead you to achieve the general goals of the company.

Keep in mind what resources you are going to have to achieve those objectives and once you know what you want to achieve through SEO, develop this guide that will serve as the north to create your strategies and action plans.

3. Design your buyer person

Another key piece is having your buyer person, which is the representation of the ideal buyer you are looking to reach. This will allow you to create a base when developing your content strategy.

Once you have defined the characteristics, tastes and needs of that audience that will be your goal, you can create content focused on them. 

This will help you see more clearly what type of content to create to attract your buyer person to your website.

4. Focus on keywords

Keywords are indispensable to your SEO. These are the main piece, since it is what will tell Google that you have the answers that users are looking for. Then, Google will be in charge of confirming whether or not your content adds value to people.

For example, if you have a sports clothing store, think about how you might appear in the search for a user who is needing something you can offer them: where and how would this target customer look for?

While including the term “sportswear ” is essential, this will get you out of the search results with millions more options, and this is where the work comes to define your keywords. 

Some basic ones can be: 

• women’s sports clothing
• men’s sportswear
• sports clothes
• sports shoes
• sporting elements
• sports supplements
• sports teams
• ski clothes
• running clothes
• climbing clothes

The options depend on what you have to offer or what you want to highlight, but once you have your person buyer and get to know your audience a little more, you can refine your keywords so that they give you better results every time.

5. Use good links

Links are also an important resource in SEO, but it is mandatory that they are not broken or that they do not take you to false pages because Google will end up penalizing you for this and will place you at the bottom of its ranking.

You can add links that support your information or deepen it. For example, in the description of some of your products you can add a link that takes them to an article on your blog about how to use them in different situations.

Remember the good experience that the user must have. Clicking on a link that does not lead to anything will simply be a waste of time for the person.

If you are going to put a link, make sure it is related to the topic, that it gives it more value or that it provides something extra to what the user has already marked as of interest.

6. Optimize your website

For all of the above to work, you must optimize your website so that its charging time is less than 3 seconds and that the user experience be the best possible. For example, make it easy to navigate.

In addition, there are details such as naming photos or descriptions that will add you to when search engines review the quality of your content.

If you have pictures of your products, make sure they are identified and not just say IMG4904.JPG. That name does not tell Google that your photograph is of the product they are looking for and, therefore, subtracts points from you.

7. Follow up

Finally, always monitor your performance and adjust in a timely manner those elements that, perhaps, are not working or that you see are not meeting expectations.

Monitoring your results constantly will help you grow and adapt to what the audience needs.

With these tips you are ready to start making an effective SEO that will help you improve your organic positioning and, consequently, the traffic to your website and the growth of your sales.

You may also want to read. “How to use social media to promote your business“

Share this article with your marketing team and start creating great strategies together to help you achieve all your goals.